Alicia Brooks Design
Work
About
About
Product design, creative direction and AI consulting. Award-winning design/UX teams, with expert knowledge of every stage of the design lifecycle, UX, UI patterns, typography, information architecture and industry trends.
Companies
Awards & Conferences
Best Intranet - IBM
Neilsen Normal Group
Website of the Year - Bon Appétit
SPD 2015
United Team - IBM
(2023), Peer Award (2022)
Best Redesign - Bon Appétit
SPD – Best Redesign, Website of the Year (Bon Appétit, 2015)
Best Web Design - The Cut
SPD – Best Web Design (The Cut, 2013)
AE Global Summit on Open Problems for AI
2025
Figma Config
2024
Full Stack Product Design
T-shaped product designer with deep experience owning end-to-end journeys alongside Product and Engineering. Skilled in SaaS, B2B, and B2C. I turn complexity into clarity through thoughtful, scalable design that resonates and delivers real impact.
Design Leadership
Strategic Product Vision & Roadmapping / Executive & Stakeholder Alignment / Cross-Functional Team Building / Agile Methodologies & Design Operations / Digital Transformation & Scalable Systems / Systems Thinking
UX & UI Design
User Research & Analysis / Wireframing & Prototyping / UX Strategy / UI Design for Web, iOS & Android / Responsive Design / QA & Design QA / Figma Design Systems & Structure
AI-Integrated Product Design
AI-Powered UX / Large Language Model (LLM) Integration / Automation & Intelligent Systems / Designing for AI Transparency & Trust
Inclusive Design & Accessibility
Accessible UX Standards / Equity-Centered Design / Inclusive Design Best Practices / Ethical Product Development
Design Systems & Architecture
Design Systems (Carbon, Atomic) / Information Architecture / Pattern Libraries / Visual Language & UI Componentization
Visual & Brand Design
Visual Design / Brand Storytelling / Typography & Layout / Presentation Design / Domain Expertise in Branding Systems
Tools
Figma
Jira
Storybook
Mural
Sketch
Chat GPT Open AI
Sora
Deep Mind
Flow
Notebook LM
HTML
CSS
Photoshop
Illustrator
Experience
2024–Present
AI Consultation
- Founded a human-first AI coaching and enablement business, helping professionals and small businesses confidently adopt AI tools to streamline workflows and unlock innovation.
- Advised entrepreneurs and small businesses on AI strategy, tool selection, and automation systems, achieving measurable improvements in content output and operational efficiency.
- Coached clients on practical AI use across design, marketing, content, and ops, integrating tools to accelerate ideation and prototyping.
2018–2025
Product Design Lead in AI // IBM
- Led a team of designers to deliver elegant, scalable solutions for global product initiatives.
- Presented in 200+ person meetings and design reviews, demonstrating strong communication and stakeholder engagement.
- Championed the implementation of the Carbon Design System and AI-integrated UX on high-visibility projects.
- Informed product decisions with business goals, user testing, customer insights, and performance metrics — resulting in a 130%+ adoption rate.
- Cultivated cross-functional alignment across product, engineering, and leadership to meet KPIs and strategic goals.
- Mentored and empowered design talent while ensuring consistent use of agile practices, including Figma structure, QA protocols, and naming conventions.
2017–2018
Product Design Consultant // Time Inc.
- Delivered significant impact by designing and implementing a unified design system across Time Inc. brands (e.g., Time, Food & Wine, Sports Illustrated, Essence, Fortune, InStyle, Travel + Leisure, Real Simple).
- Developed a modular design framework to enhance user experience, boost efficiency, enforce web standards, and enable faster, cleaner page loads.
- Applied Atomic Design methodology to promote consistency and scalability across platforms.
- Produced comprehensive visual specifications, UX documentation, and QA-ready code for development and long-term maintenance.
2015–2017
Director of Design and UX // SoulCycle
- Directed the UX and visual design of the digital SoulCycle brand across web, mobile, and e-commerce platforms.
- Oversaw product team reviews and critiques to ensure high-quality solutions, cohesive visual style, and consistent brand voice.
- Led design for major initiatives including the e-commerce platform redesign, SoulCycle booking app, marketing registration flows, and user-facing behavioral data visualizations.
- Established an iterative, cross-functional workflow that improved collaboration and accelerated delivery timelines.
2011–2014
Senior Interaction Designer // New York Magazine
- Conceived and executed the design of The Cut, New York Magazine’s digital fashion destination.
- Developed the brand’s visual identity, tone, and user experience — earning an SPD Gold Medal in Web Design and driving a 179% increase in traffic.
- Led the homepage redesign of Vulture.com, enhancing editorial usability and visual hierarchy.
- Collaborated cross-functionally with product owners, engineers, and editors to deliver agile, data-informed design solutions.
- Designed and launched innovative features using user insights, behavioral data, and analytics.
2006–2011
Senior Web Designer // Christie’s
- Directed the design and visual presentation of Christies.com, overseeing all creative output and brand alignment.
- Led usability and content improvements as part of a comprehensive site redesign aligned with business goals.
- Drove a 70% increase in online engagement through targeted design initiatives and user experience enhancements.
- Collaborated with a cross-functional team of producers and freelance designers to ensure timely, high-quality delivery.
- Delivered innovative digital experiences, including Christie’s homepage redesign, Yves Saint Laurent and Elizabeth Taylor auction microsites, and the Christie’s iPhone app.
Education
Connecticut College
Graduated Cum Laude, BA in Art & Design
New London // 2003
Parson’s School of Design
Web Design & UX Courses
New York, NY // 2010
O’Reilly School of Technology
Certification in HTML CSS
New York, NY // 2007
Accademia Italiana
Design & Architecture
Florence, Italy // 2001
Metrics
35%
Faster time-to-market
Achieved by implementing atomic design systems across 3 product verticals.
4x
Improvement in design-to-dev alignment
After restructuring Figma libraries and QA workflows.
70%
Increase in user satisfaction
Via post-launch surveys) after redesigning mobile onboarding flows.
Testimonials
More referrals from Linked In
Get in touch
Connect with me to learn more.
Work
➔
About
➔
➔
@ Alicia Brooks
2025
All Rights Reserved
Work
About
About
Product design, creative direction and AI consulting. Award-winning design/UX teams, with expert knowledge of every stage of the design lifecycle, UX, UI patterns, typography, information architecture and industry trends.
Companies
Awards & Conferences
Full-Stack Design
Tools
Experience
Education
Metrics
Testimonials
Awards & Conferences
Best Intranet - IBM
Neilsen Normal Group
Website of the Year - Bon Appétit
SPD 2015
United Team - IBM
(2023), Peer Award (2022)
Best Redesign - Bon Appétit
SPD – Best Redesign, Website of the Year (Bon Appétit, 2015)
Best Web Design - The Cut
SPD – Best Web Design (The Cut, 2013)
AE Global Summit on Open Problems for AI
2025
Figma Config
2024
Full Stack Product Design
T-shaped product designer with deep experience owning end-to-end journeys alongside Product and Engineering. Skilled in SaaS, B2B, and B2C. I turn complexity into clarity through thoughtful, scalable design that resonates and delivers real impact.
Design Leadership
Strategic Product Vision & Roadmapping / Executive & Stakeholder Alignment / Cross-Functional Team Building / Agile Methodologies & Design Operations / Digital Transformation & Scalable Systems / Systems Thinking
UX & UI Design
User Research & Analysis / Wireframing & Prototyping / UX Strategy / UI Design for Web, iOS & Android / Responsive Design / QA & Design QA / Figma Design Systems & Structure
AI-Integrated Product Design
AI-Powered UX / Large Language Model (LLM) Integration / Automation & Intelligent Systems / Designing for AI Transparency & Trust
Inclusive Design & Accessibility
Accessible UX Standards / Equity-Centered Design / Inclusive Design Best Practices / Ethical Product Development
Design Systems & Architecture
Design Systems (Carbon, Atomic) / Information Architecture / Pattern Libraries / Visual Language & UI Componentization
Visual & Brand Design
Visual Design / Brand Storytelling / Typography & Layout / Presentation Design / Domain Expertise in Branding Systems
Tools
Figma
Jira
Storybook
Mural
Sketch
Chat GPT Open AI
Sora
Deep Mind
Flow
Notebook LM
HTML
CSS
Photoshop
Illustrator
Experience
AI Consultation
- Founded a human-first AI coaching and enablement business, helping professionals and small businesses confidently adopt AI tools to streamline workflows and unlock innovation.
- Advised entrepreneurs and small businesses on AI strategy, tool selection, and automation systems, achieving measurable improvements in content output and operational efficiency.
- Coached clients on practical AI use across design, marketing, content, and ops, integrating tools to accelerate ideation and prototyping.
2024–Present
Product Design Lead in AI // IBM
- Led a team of designers to deliver elegant, scalable solutions for global product initiatives.
- Presented in 200+ person meetings and design reviews, demonstrating strong communication and stakeholder engagement.
- Championed the implementation of the Carbon Design System and AI-integrated UX on high-visibility projects.
- Informed product decisions with business goals, user testing, customer insights, and performance metrics — resulting in a 130%+ adoption rate.
- Cultivated cross-functional alignment across product, engineering, and leadership to meet KPIs and strategic goals.
- Mentored and empowered design talent while ensuring consistent use of agile practices, including Figma structure, QA protocols, and naming conventions.
2018–2025
Product Design Consultant // Time Inc.
- Delivered significant impact by designing and implementing a unified design system across Time Inc. brands (e.g., Time, Food & Wine, Sports Illustrated, Essence, Fortune, InStyle, Travel + Leisure, Real Simple).
- Developed a modular design framework to enhance user experience, boost efficiency, enforce web standards, and enable faster, cleaner page loads.
- Applied Atomic Design methodology to promote consistency and scalability across platforms.
- Produced comprehensive visual specifications, UX documentation, and QA-ready code for development and long-term maintenance.
2017–2018
Director of Design and UX // SoulCycle
- Directed the UX and visual design of the digital SoulCycle brand across web, mobile, and e-commerce platforms.
- Oversaw product team reviews and critiques to ensure high-quality solutions, cohesive visual style, and consistent brand voice.
- Led design for major initiatives including the e-commerce platform redesign, SoulCycle booking app, marketing registration flows, and user-facing behavioral data visualizations.
- Established an iterative, cross-functional workflow that improved collaboration and accelerated delivery timelines.
2015–2017
Senior Interaction Designer // New York Magazine
- Conceived and executed the design of The Cut, New York Magazine’s digital fashion destination.
- Developed the brand’s visual identity, tone, and user experience — earning an SPD Gold Medal in Web Design and driving a 179% increase in traffic.
- Led the homepage redesign of Vulture.com, enhancing editorial usability and visual hierarchy.
- Collaborated cross-functionally with product owners, engineers, and editors to deliver agile, data-informed design solutions.
- Designed and launched innovative features using user insights, behavioral data, and analytics.
2011–2014
Senior Web Designer // Christie’s
- Directed the design and visual presentation of Christies.com, overseeing all creative output and brand alignment.
- Led usability and content improvements as part of a comprehensive site redesign aligned with business goals.
- Drove a 70% increase in online engagement through targeted design initiatives and user experience enhancements.
- Collaborated with a cross-functional team of producers and freelance designers to ensure timely, high-quality delivery.
- Delivered innovative digital experiences, including Christie’s homepage redesign, Yves Saint Laurent and Elizabeth Taylor auction microsites, and the Christie’s iPhone app.
2006–2011
Education
Connecticut College
Graduated Cum Laude, BA in Art & Design
New London // 2003
Parson’s School of Design
Web Design & UX Courses
New York, NY // 2010
O’Reilly School of Technology
Certification in HTML CSS
New York, NY // 2007
Accademia Italiana
Design & Architecture
Florence, Italy // 2001
Metrics
35%
Faster time-to-market
Achieved by implementing atomic design systems across 3 product verticals.
4x
Improvement in design-to-dev alignment
After restructuring Figma libraries and QA workflows.
70%
Increase in user satisfaction
Via post-launch surveys) after redesigning mobile onboarding flows.
Testimonials
More referrals from Linked In
Get in touch
Connect with me to learn more.
Work
➔
About
➔
➔
@ Alicia Brooks
2025
All Rights Reserved
Work
About
About
Product design, creative direction and AI consulting. Award-winning design/UX teams, with expert knowledge of every stage of the design lifecycle, UX, UI patterns, typography, information architecture and industry trends.
Companies
Awards & Conferences
Full-Stack Design
Tools
Experience
Education
Metrics
Testimonials
Awards & Conferences
Best Intranet - IBM
Neilsen Normal Group
Website of the Year - Bon Appétit
SPD 2015
United Team - IBM
(2023), Peer Award (2022)
Best Redesign - Bon Appétit
SPD – Best Redesign, Website of the Year (Bon Appétit, 2015)
Best Web Design - The Cut
SPD – Best Web Design (The Cut, 2013)
AE Global Summit on Open Problems for AI
2025
Figma Config
2024
Full Stack Product Design
T-shaped product designer with deep experience owning end-to-end journeys alongside Product and Engineering. Skilled in SaaS, B2B, and B2C. I turn complexity into clarity through thoughtful, scalable design that resonates and delivers real impact.
Design Leadership
Strategic Product Vision & Roadmapping / Executive & Stakeholder Alignment / Cross-Functional Team Building / Agile Methodologies & Design Operations / Digital Transformation & Scalable Systems / Systems Thinking
UX & UI Design
User Research & Analysis / Wireframing & Prototyping / UX Strategy / UI Design for Web, iOS & Android / Responsive Design / QA & Design QA / Figma Design Systems & Structure
AI-Integrated Product Design
AI-Powered UX / Large Language Model (LLM) Integration / Automation & Intelligent Systems / Designing for AI Transparency & Trust
Inclusive Design & Accessibility
Accessible UX Standards / Equity-Centered Design / Inclusive Design Best Practices / Ethical Product Development
Design Systems & Architecture
Design Systems (Carbon, Atomic) / Information Architecture / Pattern Libraries / Visual Language & UI Componentization
Visual & Brand Design
Visual Design / Brand Storytelling / Typography & Layout / Presentation Design / Domain Expertise in Branding Systems
Tools
Figma
Jira
Storybook
Mural
Sketch
Chat GPT Open AI
Sora
Deep Mind
Flow
Notebook LM
HTML
CSS
Photoshop
Illustrator
Experience
AI Consultation
- Founded a human-first AI coaching and enablement business, helping professionals and small businesses confidently adopt AI tools to streamline workflows and unlock innovation.
- Advised entrepreneurs and small businesses on AI strategy, tool selection, and automation systems, achieving measurable improvements in content output and operational efficiency.
- Coached clients on practical AI use across design, marketing, content, and ops, integrating tools to accelerate ideation and prototyping.
2024–Present
Product Design Lead in AI // IBM
- Led a team of designers to deliver elegant, scalable solutions for global product initiatives.
- Presented in 200+ person meetings and design reviews, demonstrating strong communication and stakeholder engagement.
- Championed the implementation of the Carbon Design System and AI-integrated UX on high-visibility projects.
- Informed product decisions with business goals, user testing, customer insights, and performance metrics — resulting in a 130%+ adoption rate.
- Cultivated cross-functional alignment across product, engineering, and leadership to meet KPIs and strategic goals.
- Mentored and empowered design talent while ensuring consistent use of agile practices, including Figma structure, QA protocols, and naming conventions.
2018–2025
Product Design Consultant // Time Inc.
- Delivered significant impact by designing and implementing a unified design system across Time Inc. brands (e.g., Time, Food & Wine, Sports Illustrated, Essence, Fortune, InStyle, Travel + Leisure, Real Simple).
- Developed a modular design framework to enhance user experience, boost efficiency, enforce web standards, and enable faster, cleaner page loads.
- Applied Atomic Design methodology to promote consistency and scalability across platforms.
- Produced comprehensive visual specifications, UX documentation, and QA-ready code for development and long-term maintenance.
2017–2018
Director of Design and UX // SoulCycle
- Directed the UX and visual design of the digital SoulCycle brand across web, mobile, and e-commerce platforms.
- Oversaw product team reviews and critiques to ensure high-quality solutions, cohesive visual style, and consistent brand voice.
- Led design for major initiatives including the e-commerce platform redesign, SoulCycle booking app, marketing registration flows, and user-facing behavioral data visualizations.
- Established an iterative, cross-functional workflow that improved collaboration and accelerated delivery timelines.
2015–2017
Senior Interaction Designer // New York Magazine
- Conceived and executed the design of The Cut, New York Magazine’s digital fashion destination.
- Developed the brand’s visual identity, tone, and user experience — earning an SPD Gold Medal in Web Design and driving a 179% increase in traffic.
- Led the homepage redesign of Vulture.com, enhancing editorial usability and visual hierarchy.
- Collaborated cross-functionally with product owners, engineers, and editors to deliver agile, data-informed design solutions.
- Designed and launched innovative features using user insights, behavioral data, and analytics.
2011–2014
Senior Web Designer // Christie’s
- Directed the design and visual presentation of Christies.com, overseeing all creative output and brand alignment.
- Led usability and content improvements as part of a comprehensive site redesign aligned with business goals.
- Drove a 70% increase in online engagement through targeted design initiatives and user experience enhancements.
- Collaborated with a cross-functional team of producers and freelance designers to ensure timely, high-quality delivery.
- Delivered innovative digital experiences, including Christie’s homepage redesign, Yves Saint Laurent and Elizabeth Taylor auction microsites, and the Christie’s iPhone app.
2006–2011
Education
Connecticut College
Graduated Cum Laude, BA in Art & Design
New London // 2003
Parson’s School of Design
Web Design & UX Courses
New York, NY // 2010
O’Reilly School of Technology
Certification in HTML CSS
New York, NY // 2007
Accademia Italiana
Design & Architecture
Florence, Italy // 2001
Metrics
35%
Faster time-to-market
Achieved by implementing atomic design systems across 3 product verticals.
4x
Improvement in design-to-dev alignment
After restructuring Figma libraries and QA workflows.
70%
Increase in user satisfaction
Via post-launch surveys) after redesigning mobile onboarding flows.
Testimonials
More referrals from Linked In
Get in touch
Connect with me to learn more.
Work
➔
About
➔
➔
@ Alicia Brooks
2025
All Rights Reserved