Alicia Brooks Design
Work
About
About
Product design, creative direction and AI consulting. Award-winning design/UX teams, with expert knowledge of every stage of the design lifecycle, UX, UI patterns, typography, information architecture and industry trends.
Awards & Conferences
Craft + Leadership
Tools
Experience
Education
Metrics
Testimonials
Awards & Conferences
Best Intranet - IBM
Neilsen Normal Group
Website of the Year - Bon Appétit
SPD 2015
United Team - IBM
(2023), Peer Award (2022)
Best Redesign - Bon Appétit
SPD – Best Redesign, Website of the Year (Bon Appétit, 2015)
Best Web Design - The Cut
SPD – Best Web Design (The Cut, 2013)
AE Global Summit on Open Problems for AI
2025
Figma Config
2024
Skills + Strategy
Translating complexity into clarity through thoughtful design. Design solutions that scale, resonate, and deliver impact.
Design Leadership
Strategic Product Vision & Roadmapping / Executive & Stakeholder Alignment / Cross-Functional Team Building / Agile Methodologies & Design Operations / Digital Transformation & Scalable Systems / Systems Thinking
UX & UI Design
User Research & Analysis / Wireframing & Prototyping / UX Strategy / UI Design for Web, iOS & Android / Responsive Design / QA & Design QA / Figma Design Systems & Structure
AI-Integrated Product Design
AI-Powered UX / Large Language Model (LLM) Integration / Automation & Intelligent Systems / Designing for AI Transparency & Trust
Inclusive Design & Accessibility
Accessible UX Standards / Equity-Centered Design / Inclusive Design Best Practices / Ethical Product Development
Design Systems & Architecture
Design Systems (Carbon, Atomic) / Information Architecture / Pattern Libraries / Visual Language & UI Componentization
Visual & Brand Design
Visual Design / Brand Storytelling / Typography & Layout / Presentation Design / Domain Expertise in Branding Systems
Tools
Figma
Jira
Storybook
Mural
Sketch
Chat GPT Open AI
Sora
Deep Mind
Flow
Notebook LM
HTML
CSS
Photoshop
Illustrator
Experience
AI Consultant
2024–2025
Product Design Lead in AI // IBM
2018–2025
Product Design Consultant // Time Inc.
2017–2018
Director of Design and UX // SoulCycle
2015–2017
Senior Interaction Designer // New York Magazine
2011–2014
Senior Web Designer // Christie’s
2006–2011
Education
Connecticut College
Graduated Cum Laude, BA in Art & Design
New London // 2003
Parson’s School of Design
Web Design & UX Courses
New York, NY // 2010
O’Reilly School of Technology
Certification in HTML CSS
New York, NY // 2007
Accademia Italiana
Design & Architecture
Florence, Italy // 2001
Metrics
35%
Faster time-to-market
Achieved by implementing atomic design systems across 3 product verticals.
4x
Improvement in design-to-dev alignment
After restructuring Figma libraries and QA workflows.
70%
Increase in user satisfaction
Via post-launch surveys) after redesigning mobile onboarding flows.
Testimonials
More referrals from Linked In
Get in touch
Connect with me to learn more.
Work
➔
About
➔
➔
@ Alicia Brooks
2025
All Rights Reserved
Work
About
About
Product design, creative direction and AI consulting. Award-winning design/UX teams, with expert knowledge of every stage of the design lifecycle, UX, UI patterns, typography, information architecture and industry trends.
Awards & Conferences
Craft + Leadership
Tools
Experience
Education
Metrics
Testimonials
Awards & Conferences
Best Intranet - IBM
Neilsen Normal Group
Website of the Year - Bon Appétit
SPD 2015
United Team - IBM
(2023), Peer Award (2022)
Best Redesign - Bon Appétit
SPD – Best Redesign, Website of the Year (Bon Appétit, 2015)
Best Web Design - The Cut
SPD – Best Web Design (The Cut, 2013)
AE Global Summit on Open Problems for AI
2025
Figma Config
2024
Skills + Strategy
Translating complexity into clarity through thoughtful design. Design solutions that scale, resonate, and deliver impact.
Design Leadership
Strategic Product Vision & Roadmapping / Executive & Stakeholder Alignment / Cross-Functional Team Building / Agile Methodologies & Design Operations / Digital Transformation & Scalable Systems / Systems Thinking
UX & UI Design
User Research & Analysis / Wireframing & Prototyping / UX Strategy / UI Design for Web, iOS & Android / Responsive Design / QA & Design QA / Figma Design Systems & Structure
AI-Integrated Product Design
AI-Powered UX / Large Language Model (LLM) Integration / Automation & Intelligent Systems / Designing for AI Transparency & Trust
Inclusive Design & Accessibility
Accessible UX Standards / Equity-Centered Design / Inclusive Design Best Practices / Ethical Product Development
Design Systems & Architecture
Design Systems (Carbon, Atomic) / Information Architecture / Pattern Libraries / Visual Language & UI Componentization
Visual & Brand Design
Visual Design / Brand Storytelling / Typography & Layout / Presentation Design / Domain Expertise in Branding Systems
Tools
Figma
Jira
Storybook
Mural
Sketch
Chat GPT Open AI
Sora
Deep Mind
Flow
Notebook LM
HTML
CSS
Photoshop
Illustrator
Experience
AI Consultant
2024–2025
Product Design Lead in AI // IBM
2018–2025
Product Design Consultant // Time Inc.
2017–2018
Director of Design and UX // SoulCycle
2015–2017
Senior Interaction Designer // New York Magazine
2011–2014
Senior Web Designer // Christie’s
2006–2011
Education
Connecticut College
Graduated Cum Laude, BA in Art & Design
New London // 2003
Parson’s School of Design
Web Design & UX Courses
New York, NY // 2010
O’Reilly School of Technology
Certification in HTML CSS
New York, NY // 2007
Accademia Italiana
Design & Architecture
Florence, Italy // 2001
Metrics
35%
Faster time-to-market
Achieved by implementing atomic design systems across 3 product verticals.
4x
Improvement in design-to-dev alignment
After restructuring Figma libraries and QA workflows.
70%
Increase in user satisfaction
Via post-launch surveys) after redesigning mobile onboarding flows.
Testimonials
More referrals from Linked In
Get in touch
Connect with me to learn more.
Work
➔
About
➔
➔
@ Alicia Brooks
2025
All Rights Reserved
Work
About
About
Product design, creative direction and AI consulting. Award-winning design/UX teams, with expert knowledge of every stage of the design lifecycle, UX, UI patterns, typography, information architecture and industry trends.
Awards & Conferences
Craft + Leadership
Tools
Experience
Education
Metrics
Testimonials
Awards & Conferences
Best Intranet - IBM
Neilsen Normal Group
Website of the Year - Bon Appétit
SPD 2015
United Team - IBM
(2023), Peer Award (2022)
Best Redesign - Bon Appétit
SPD – Best Redesign, Website of the Year (Bon Appétit, 2015)
Best Web Design - The Cut
SPD – Best Web Design (The Cut, 2013)
AE Global Summit on Open Problems for AI
2025
Figma Config
2024
Skills + Strategy
Translating complexity into clarity through thoughtful design. Design solutions that scale, resonate, and deliver impact.
Design Leadership
Strategic Product Vision & Roadmapping / Executive & Stakeholder Alignment / Cross-Functional Team Building / Agile Methodologies & Design Operations / Digital Transformation & Scalable Systems / Systems Thinking
UX & UI Design
User Research & Analysis / Wireframing & Prototyping / UX Strategy / UI Design for Web, iOS & Android / Responsive Design / QA & Design QA / Figma Design Systems & Structure
AI-Integrated Product Design
AI-Powered UX / Large Language Model (LLM) Integration / Automation & Intelligent Systems / Designing for AI Transparency & Trust
Inclusive Design & Accessibility
Accessible UX Standards / Equity-Centered Design / Inclusive Design Best Practices / Ethical Product Development
Design Systems & Architecture
Design Systems (Carbon, Atomic) / Information Architecture / Pattern Libraries / Visual Language & UI Componentization
Visual & Brand Design
Visual Design / Brand Storytelling / Typography & Layout / Presentation Design / Domain Expertise in Branding Systems
Tools
Figma
Jira
Storybook
Mural
Sketch
Chat GPT Open AI
Sora
Deep Mind
Flow
Notebook LM
HTML
CSS
Photoshop
Illustrator
Experience
AI Consultant
2024–2025
Product Design Lead in AI // IBM
2018–2025
Product Design Consultant // Time Inc.
2017–2018
Director of Design and UX // SoulCycle
2015–2017
Senior Interaction Designer // New York Magazine
2011–2014
Senior Web Designer // Christie’s
2006–2011
Education
Connecticut College
Graduated Cum Laude, BA in Art & Design
New London // 2003
Parson’s School of Design
Web Design & UX Courses
New York, NY // 2010
O’Reilly School of Technology
Certification in HTML CSS
New York, NY // 2007
Accademia Italiana
Design & Architecture
Florence, Italy // 2001
Metrics
35%
Faster time-to-market
Achieved by implementing atomic design systems across 3 product verticals.
4x
Improvement in design-to-dev alignment
After restructuring Figma libraries and QA workflows.
70%
Increase in user satisfaction
Via post-launch surveys) after redesigning mobile onboarding flows.
Testimonials
More referrals from Linked In
Get in touch
Connect with me to learn more.
Work
➔
About
➔
➔
@ Alicia Brooks
2025
All Rights Reserved