Alicia Brooks Design

Work

About

About

Product design, creative direction and AI consulting. Award-winning design/UX teams, with expert knowledge of every stage of the design lifecycle, UX, UI patterns, typography, information architecture and industry trends.

Companies

Awards & Conferences

Craft + Leadership

Tools

Experience

Education

Metrics

Testimonials

Awards & Conferences

Best Intranet - IBM

Neilsen Normal Group

Website of the Year - Bon Appétit

SPD 2015

United Team - IBM

(2023), Peer Award (2022)

Best Redesign - Bon Appétit

SPD – Best Redesign, Website of the Year (Bon Appétit, 2015)

Best Web Design - The Cut

SPD – Best Web Design (The Cut, 2013)

AE Global Summit on Open Problems for AI  

2025

Figma Config

2024

Skills + Strategy

Translating complexity into clarity through thoughtful design. Design solutions that scale, resonate, and deliver impact.

Design Leadership

Strategic Product Vision & Roadmapping / Executive & Stakeholder Alignment / Cross-Functional Team Building / Agile Methodologies & Design Operations / Digital Transformation & Scalable Systems / Systems Thinking

UX & UI Design

User Research & Analysis / Wireframing & Prototyping / UX Strategy / UI Design for Web, iOS & Android / Responsive Design / QA & Design QA / Figma Design Systems & Structure

AI-Integrated Product Design

AI-Powered UX / Large Language Model (LLM) Integration / Automation & Intelligent Systems / Designing for AI Transparency & Trust

Inclusive Design & Accessibility

Accessible UX Standards / Equity-Centered Design / Inclusive Design Best Practices / Ethical Product Development

Design Systems & Architecture

Design Systems (Carbon, Atomic) / Information Architecture / Pattern Libraries / Visual Language & UI Componentization

Visual & Brand Design

Visual Design / Brand Storytelling / Typography & Layout / Presentation Design / Domain Expertise in Branding Systems

Tools

Figma

Jira

Storybook

Mural

Sketch

Chat GPT Open AI

Sora

Deep Mind

Flow

Notebook LM

HTML

CSS

Photoshop

Illustrator

Experience

AI Consultant

2024–2025

Product Design Lead in AI  //   IBM 

  • Led a team of designers to deliver elegant, scalable solutions for global product initiatives.
  • Presented in 200+ person meetings and design reviews, demonstrating strong communication and stakeholder engagement.
  • Championed the implementation of the Carbon Design System and AI-integrated UX on high-visibility projects.
  • Informed product decisions with business goals, user testing, customer insights, and performance metrics — resulting in a 130%+ adoption rate.
  • Cultivated cross-functional alignment across product, engineering, and leadership to meet KPIs and strategic goals.
  • Mentored and empowered design talent while ensuring consistent use of agile practices, including Figma structure, QA protocols, and naming conventions.

2018–2025

Product Design Consultant //  Time Inc.

  • Delivered significant impact by designing and implementing a unified design system across Time Inc. brands (e.g., Time, Food & Wine, Essence, Fortune, InStyle, Travel + Leisure, Real Simple).
  • Developed a modular design framework to enhance user experience, boost efficiency, enforce web standards, and enable faster, cleaner page loads.
  • Applied Atomic Design methodology to promote consistency and scalability across platforms.
  • Produced comprehensive visual specifications, UX documentation, and QA-ready code for development and long-term maintenance.

2017–2018

Director of Design and UX  //   SoulCycle

 

  • Directed the UX and visual design of the digital SoulCycle brand across web, mobile, and e-commerce platforms.
  • Oversaw product team reviews and critiques to ensure high-quality solutions, cohesive visual style, and consistent brand voice.
  • Led design for major initiatives including the e-commerce platform redesign, SoulCycle booking app, marketing registration flows, and user-facing behavioral data visualizations.
  • Established an iterative, cross-functional workflow that improved collaboration and accelerated delivery timelines.

2015–2017

Senior Interaction Designer  //   New York Magazine

 

  • Conceived and executed the design of The Cut, New York Magazine’s digital fashion destination.
  • Developed the brand’s visual identity, tone, and user experience — earning an SPD Gold Medal in Web Design and driving a 179% increase in traffic.
  • Led the homepage redesign of Vulture.com, enhancing editorial usability and visual hierarchy.
  • Collaborated cross-functionally with product owners, engineers, and editors to deliver agile, data-informed design solutions.
  • Designed and launched innovative features using user insights, behavioral data, and analytics.

2011–2014

Senior Web Designer  //   Christie’s

 

  • Directed the design and visual presentation of Christies.com, overseeing all creative output and brand alignment.
  • Led usability and content improvements as part of a comprehensive site redesign aligned with business goals.
  • Drove a 70% increase in online engagement through targeted design initiatives and user experience enhancements.
  • Collaborated with a cross-functional team of producers and freelance designers to ensure timely, high-quality delivery.
  • Delivered innovative digital experiences, including Christie’s homepage redesign, Yves Saint Laurent and Elizabeth Taylor auction microsites, and the Christie’s iPhone app.

2006–2011

Education

Connecticut College

Graduated Cum Laude, BA in Art & Design

New London // 2003

Parson’s School of Design

Web Design & UX Courses

New York, NY // 2010

O’Reilly School of Technology

Certification in HTML CSS

New York, NY // 2007

Accademia Italiana

Design & Architecture

Florence, Italy // 2001

Metrics

35%

Faster time-to-market

Achieved by implementing atomic design systems across 3 product verticals.

4x

Improvement in design-to-dev alignment

After restructuring Figma libraries and QA workflows.

70%

Increase in user satisfaction 

Via post-launch surveys) after redesigning mobile onboarding flows.

Testimonials

More referrals from Linked In

Phone

Get in touch

Connect with me to learn more.

Work

About

LinkedIn

@ Alicia Brooks

2025

All Rights Reserved

Work

About

About

Product design, creative direction and AI consulting. Award-winning design/UX teams, with expert knowledge of every stage of the design lifecycle, UX, UI patterns, typography, information architecture and industry trends.

Companies

Awards & Conferences

Craft + Leadership

Tools

Experience

Education

Metrics

Testimonials

Awards & Conferences

Best Intranet - IBM

Neilsen Normal Group

Website of the Year - Bon Appétit

SPD 2015

United Team - IBM

(2023), Peer Award (2022)

Best Redesign - Bon Appétit

SPD – Best Redesign, Website of the Year (Bon Appétit, 2015)

Best Web Design - The Cut

SPD – Best Web Design (The Cut, 2013)

AE Global Summit on Open Problems for AI  

2025

Figma Config

2024

Skills + Strategy

Translating complexity into clarity through thoughtful design. Design solutions that scale, resonate, and deliver impact.

Design Leadership

Strategic Product Vision & Roadmapping / Executive & Stakeholder Alignment / Cross-Functional Team Building / Agile Methodologies & Design Operations / Digital Transformation & Scalable Systems / Systems Thinking

UX & UI Design

User Research & Analysis / Wireframing & Prototyping / UX Strategy / UI Design for Web, iOS & Android / Responsive Design / QA & Design QA / Figma Design Systems & Structure

AI-Integrated Product Design

AI-Powered UX / Large Language Model (LLM) Integration / Automation & Intelligent Systems / Designing for AI Transparency & Trust

Inclusive Design & Accessibility

Accessible UX Standards / Equity-Centered Design / Inclusive Design Best Practices / Ethical Product Development

Design Systems & Architecture

Design Systems (Carbon, Atomic) / Information Architecture / Pattern Libraries / Visual Language & UI Componentization

Visual & Brand Design

Visual Design / Brand Storytelling / Typography & Layout / Presentation Design / Domain Expertise in Branding Systems

Tools

Figma

Jira

Storybook

Mural

Sketch

Chat GPT Open AI

Sora

Deep Mind

Flow

Notebook LM

HTML

CSS

Photoshop

Illustrator

Experience

AI Consultant

2024–2025

Product Design Lead in AI  //   IBM 

  • Led a team of designers to deliver elegant, scalable solutions for global product initiatives.
  • Presented in 200+ person meetings and design reviews, demonstrating strong communication and stakeholder engagement.
  • Championed the implementation of the Carbon Design System and AI-integrated UX on high-visibility projects.
  • Informed product decisions with business goals, user testing, customer insights, and performance metrics — resulting in a 130%+ adoption rate.
  • Cultivated cross-functional alignment across product, engineering, and leadership to meet KPIs and strategic goals.
  • Mentored and empowered design talent while ensuring consistent use of agile practices, including Figma structure, QA protocols, and naming conventions.

2018–2025

Product Design Consultant //  Time Inc.

  • Delivered significant impact by designing and implementing a unified design system across Time Inc. brands (e.g., Time, Food & Wine, Essence, Fortune, InStyle, Travel + Leisure, Real Simple).
  • Developed a modular design framework to enhance user experience, boost efficiency, enforce web standards, and enable faster, cleaner page loads.
  • Applied Atomic Design methodology to promote consistency and scalability across platforms.
  • Produced comprehensive visual specifications, UX documentation, and QA-ready code for development and long-term maintenance.

2017–2018

Director of Design and UX  //   SoulCycle

 

  • Directed the UX and visual design of the digital SoulCycle brand across web, mobile, and e-commerce platforms.
  • Oversaw product team reviews and critiques to ensure high-quality solutions, cohesive visual style, and consistent brand voice.
  • Led design for major initiatives including the e-commerce platform redesign, SoulCycle booking app, marketing registration flows, and user-facing behavioral data visualizations.
  • Established an iterative, cross-functional workflow that improved collaboration and accelerated delivery timelines.

2015–2017

Senior Interaction Designer  //   New York Magazine

 

  • Conceived and executed the design of The Cut, New York Magazine’s digital fashion destination.
  • Developed the brand’s visual identity, tone, and user experience — earning an SPD Gold Medal in Web Design and driving a 179% increase in traffic.
  • Led the homepage redesign of Vulture.com, enhancing editorial usability and visual hierarchy.
  • Collaborated cross-functionally with product owners, engineers, and editors to deliver agile, data-informed design solutions.
  • Designed and launched innovative features using user insights, behavioral data, and analytics.

2011–2014

Senior Web Designer  //   Christie’s

 

  • Directed the design and visual presentation of Christies.com, overseeing all creative output and brand alignment.
  • Led usability and content improvements as part of a comprehensive site redesign aligned with business goals.
  • Drove a 70% increase in online engagement through targeted design initiatives and user experience enhancements.
  • Collaborated with a cross-functional team of producers and freelance designers to ensure timely, high-quality delivery.
  • Delivered innovative digital experiences, including Christie’s homepage redesign, Yves Saint Laurent and Elizabeth Taylor auction microsites, and the Christie’s iPhone app.

2006–2011

Education

Connecticut College

Graduated Cum Laude, BA in Art & Design

New London // 2003

Parson’s School of Design

Web Design & UX Courses

New York, NY // 2010

O’Reilly School of Technology

Certification in HTML CSS

New York, NY // 2007

Accademia Italiana

Design & Architecture

Florence, Italy // 2001

Metrics

35%

Faster time-to-market

Achieved by implementing atomic design systems across 3 product verticals.

4x

Improvement in design-to-dev alignment

After restructuring Figma libraries and QA workflows.

70%

Increase in user satisfaction 

Via post-launch surveys) after redesigning mobile onboarding flows.

Testimonials

More referrals from Linked In

Phone

Get in touch

Connect with me to learn more.

Work

About

LinkedIn

@ Alicia Brooks

2025

All Rights Reserved

Work

About

About

Product design, creative direction and AI consulting. Award-winning design/UX teams, with expert knowledge of every stage of the design lifecycle, UX, UI patterns, typography, information architecture and industry trends.

Companies

Awards & Conferences

Craft + Leadership

Tools

Experience

Education

Metrics

Testimonials

Awards & Conferences

Best Intranet - IBM

Neilsen Normal Group

Website of the Year - Bon Appétit

SPD 2015

United Team - IBM

(2023), Peer Award (2022)

Best Redesign - Bon Appétit

SPD – Best Redesign, Website of the Year (Bon Appétit, 2015)

Best Web Design - The Cut

SPD – Best Web Design (The Cut, 2013)

AE Global Summit on Open Problems for AI  

2025

Figma Config

2024

Skills + Strategy

Translating complexity into clarity through thoughtful design. Design solutions that scale, resonate, and deliver impact.

Design Leadership

Strategic Product Vision & Roadmapping / Executive & Stakeholder Alignment / Cross-Functional Team Building / Agile Methodologies & Design Operations / Digital Transformation & Scalable Systems / Systems Thinking

UX & UI Design

User Research & Analysis / Wireframing & Prototyping / UX Strategy / UI Design for Web, iOS & Android / Responsive Design / QA & Design QA / Figma Design Systems & Structure

AI-Integrated Product Design

AI-Powered UX / Large Language Model (LLM) Integration / Automation & Intelligent Systems / Designing for AI Transparency & Trust

Inclusive Design & Accessibility

Accessible UX Standards / Equity-Centered Design / Inclusive Design Best Practices / Ethical Product Development

Design Systems & Architecture

Design Systems (Carbon, Atomic) / Information Architecture / Pattern Libraries / Visual Language & UI Componentization

Visual & Brand Design

Visual Design / Brand Storytelling / Typography & Layout / Presentation Design / Domain Expertise in Branding Systems

Tools

Figma

Jira

Storybook

Mural

Sketch

Chat GPT Open AI

Sora

Deep Mind

Flow

Notebook LM

HTML

CSS

Photoshop

Illustrator

Experience

AI Consultant

2024–2025

Product Design Lead in AI  //   IBM 

  • Led a team of designers to deliver elegant, scalable solutions for global product initiatives.
  • Presented in 200+ person meetings and design reviews, demonstrating strong communication and stakeholder engagement.
  • Championed the implementation of the Carbon Design System and AI-integrated UX on high-visibility projects.
  • Informed product decisions with business goals, user testing, customer insights, and performance metrics — resulting in a 130%+ adoption rate.
  • Cultivated cross-functional alignment across product, engineering, and leadership to meet KPIs and strategic goals.
  • Mentored and empowered design talent while ensuring consistent use of agile practices, including Figma structure, QA protocols, and naming conventions.

2018–2025

Product Design Consultant //  Time Inc.

  • Delivered significant impact by designing and implementing a unified design system across Time Inc. brands (e.g., Time, Food & Wine, Essence, Fortune, InStyle, Travel + Leisure, Real Simple).
  • Developed a modular design framework to enhance user experience, boost efficiency, enforce web standards, and enable faster, cleaner page loads.
  • Applied Atomic Design methodology to promote consistency and scalability across platforms.
  • Produced comprehensive visual specifications, UX documentation, and QA-ready code for development and long-term maintenance.

2017–2018

Director of Design and UX  //   SoulCycle

 

  • Directed the UX and visual design of the digital SoulCycle brand across web, mobile, and e-commerce platforms.
  • Oversaw product team reviews and critiques to ensure high-quality solutions, cohesive visual style, and consistent brand voice.
  • Led design for major initiatives including the e-commerce platform redesign, SoulCycle booking app, marketing registration flows, and user-facing behavioral data visualizations.
  • Established an iterative, cross-functional workflow that improved collaboration and accelerated delivery timelines.

2015–2017

Senior Interaction Designer  //   New York Magazine

 

  • Conceived and executed the design of The Cut, New York Magazine’s digital fashion destination.
  • Developed the brand’s visual identity, tone, and user experience — earning an SPD Gold Medal in Web Design and driving a 179% increase in traffic.
  • Led the homepage redesign of Vulture.com, enhancing editorial usability and visual hierarchy.
  • Collaborated cross-functionally with product owners, engineers, and editors to deliver agile, data-informed design solutions.
  • Designed and launched innovative features using user insights, behavioral data, and analytics.

2011–2014

Senior Web Designer  //   Christie’s

 

  • Directed the design and visual presentation of Christies.com, overseeing all creative output and brand alignment.
  • Led usability and content improvements as part of a comprehensive site redesign aligned with business goals.
  • Drove a 70% increase in online engagement through targeted design initiatives and user experience enhancements.
  • Collaborated with a cross-functional team of producers and freelance designers to ensure timely, high-quality delivery.
  • Delivered innovative digital experiences, including Christie’s homepage redesign, Yves Saint Laurent and Elizabeth Taylor auction microsites, and the Christie’s iPhone app.

2006–2011

Education

Connecticut College

Graduated Cum Laude, BA in Art & Design

New London // 2003

Parson’s School of Design

Web Design & UX Courses

New York, NY // 2010

O’Reilly School of Technology

Certification in HTML CSS

New York, NY // 2007

Accademia Italiana

Design & Architecture

Florence, Italy // 2001

Metrics

35%

Faster time-to-market

Achieved by implementing atomic design systems across 3 product verticals.

4x

Improvement in design-to-dev alignment

After restructuring Figma libraries and QA workflows.

70%

Increase in user satisfaction 

Via post-launch surveys) after redesigning mobile onboarding flows.

Testimonials

More referrals from Linked In

Phone

Get in touch

Connect with me to learn more.

Work

About

LinkedIn

@ Alicia Brooks

2025

All Rights Reserved